Following the death of their colleague Marlon Layne, members of the marketing firm Ogilvy and Mather started a campaign to get the word out about the prevalence of blood cancers and the need for more diversity within the donor pool. Over the past three years they've raised nearly $42,000 for the cause and signed up around 160 new donors to the Be the Match Registry.

"I cant change the past but I can ensure that in the future nobody else like Marlon has to be waiting for a marrow registrant from somebody whos of their same race," said Ogilvy & Mather Marketing Analytics Associate Director Omari Jinaki.

But Jinaki says he has noticed a level of hesitancy to participate within the Black community.

"That is rooted, clearly, in hundreds of years of history of being misguided and misrepresented and underrepresented by the systems that are supposed to protect us," said Jinaki.

There's also a lack of awareness of the need within the Latino and Asian communities and lingering misconceptions the donation process- many believing it's painful with significant recovery time.

"The process has changed in the way one donates bone marrow. 75 percent of the time it's just like a blood donation," said Icla Da Silva Foundation President Airam Da Silva.

Depending on the recipient's need- most can now donate via a peripheral blood stem cell or PBSC.

For five days before donation, the donor is injected with filgrastim, which moves more blood-forming cells out of the marrow into the blood stream. The drug can cause head or joint aches and fatigue.

"On the fifth day the donor goes to the blood bank or to the hospital, they donate blood from one arm, the blood goes through a apheresis machine where it separates the bone marrow cells and the rest of the blood goes back on the other arm," said Da Silva.

You can also donate through a surgical procedure- with general or regional anesthesia. Doctors use hollow needles to draw liquid marrow from the back of the pelvic bone. Donors are usually sent home the same or the following day and feel some soreness for around a week after the procedure.

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Group Raising Awarness about Need for Bone Marrow Donors