The New Generation Of Beauty – Forbes

By daniellenierenberg

PARIS, FRANCE - OCTOBER 06: A model walks the runway during the Chanel Womenswear Spring/Summer 2021 ... [+] show as part of Paris Fashion Week on October 06, 2020 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)

In 2020, a symbol of confidence is the perfect companion as the year (thankfully) comes to a close. Americans are turning over a new leaf after being quarantined and pushed forward growing accustomed to a home-hibernated lifestyle. Nowadays, breaking from the tradition has given rise to the public forefront where a socially distant meeting isnt so distant any-longer.

Nonetheless, beauty is a gesture, a symbol of self-assurance that transcends to self-care while remaining true to creating something more modern. The silver lining to 2020, is that given the endless hours spent at home, many Americans came across a new found peace and serenity. In turn, a straight path forward to curate and maintain a healthy lifestyle.

To mark the most memorable moments, home workouts did not go unnoticed. In addition, binge buying had its place to fill a chapter of satisfaction. But what about beauty regimes?Well, that continued to hold its own during this era of self-isolation and wellness. After all, strong willed optimism to return to the once dreaded daily-grind will bestow itself upon us in the near future.

Over the years, innovative treatments in skincare brought forth a fresh new set of revolutionary products and devices that have been entering the market segmentation. For example, Dr. Dennis Gross has pioneered an LED (light emitting diode) device that not only succeeds in its wrinkle reducing and acne fighting purpose, but rather transports you to a world of futuristic rejuvenation as you place this sci-fi mask on your face.

As businesses across the country begin to open their doors again, Dr. Barbara Sturm is providing extensive knowledge and intricate detail into the scientific formulation of serums such as her Anti-Pollution Drops that replenishes skin from HEV blue light, ejected from digital devices; something mankind cannot escape in modern times.

In fact, celebrity makeup artist Marie-Jose Leduc attests that using pure natural oils is the best path forward. Ms Leduc recently launched Odile, a skincare line where the products are a cocktail of active botanicals and devotedly organic. Let go of the harsh chemicals Leduc tells us. Scale it back a little and go gentle. More to the point, Gen Z advocates sustainability, a key factor to the largely lucrative industry.There is a small group of us who look at the big picture. I cant make money knowing that I am harming the environment, Leduc preaches with strength to pave an organic pathway for those that follow.

Now that the world is getting closer and closer, the next chapter is confidence and hope. Americans are rediscovering comfort and security found in beauty and wellness. As tough as 2020 has been, people are feeling refreshed and replenished to take on the next chapter. To help you begin your fresh skincare and wellness regiment, I have reviewed a handful of the best products and services developed to stand the test of time.

Armani Beauty:

Armani beauty Crema Nera Supreme Reviving Cream ($400)

Armani Beauty- Crema Nera Supreme Reviving CreamThe Supreme Revivng Cream is part of a complete Crema Nera skincare ritual that awakens the skin with luxurious, hydrating formulations. The ranges powerful fusion of nature and revolutionary technology imparts both instant results and lasting benefits to the skin. The powerful, exclusive Reviscentalis ingredient defines the Crema Nera collection, and is infused throughout the full range. Prized for its healing and medicinal powers, an extract from the Reviscentalis plant is able to uncover radiant skin and a more youthful appearance. $400

ARTIS:

Perfect for applying foundation, skincare, bronzer and contour with some glam. Its proprietary ... [+] animal-free CosmeFibre can be used with liquids, creams and powders across makeup and skincare formulas.

Artis has created elegance and glamour this holiday season with their limited- edition Elite Oval 7 brushes, each encrusted with a unique design of Swarovski Crystals!The EmeraldCrystal Elite Mirror Oval 7 Brush is adorned with 70 crystalsrichly pigmented soft-green Swarovski crystals, while theThe translucent Crystal Elite Mirror Oval 7 Brush is decorated with 362 translucent-white Swarovski crystals, and the Red Crystal Elite Mirror Oval 7 Brushis filled with 362 ravishing ruby red crystals, all options bring to life a classic holiday color choice thatshines on any bathroom counter. EmeraldCrystal Elite Mirror Oval 7 Brush-$200,Translucent Crystal Elite Mirror Oval 7 Brush$250 andRed Crystal Elite Mirror Oval 7 Brush$250

BABOR:

Babor

DOCTOR BABOR Power Serum Ampoules: This seven day intensive treatment deeply hydrates the skin with four types ofhyaluronic acids of varying weight to plump the skins surface and improve skin elasticity.The Hyaluronic acid + Booster Tripeptides work together to deliver intense hydration and effectively plump the skin. Helps improve skin elasticity with long lasting effects. $49.95

BIOEFFECT:

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To celebrate the 10-year anniversary of BIOEFFECT and the brands award-winning, best-selling EGF Serum, BIOEFFECT launched a 50 mL Limited Edition EGF Serum produced in their new patented black barley. Containing only seven ingredients, this serum is three times the size of the original and features double the concentration of EGF proven to reduce the appearance of wrinkles and fine lines as well as plumps skin to increase density and thickness. The unique bottle is custom-sculpted and designed by renowned Icelandic-born, Brooklyn-based artist, Shoplifter, who designed the bottle to show how the magic of nature and science can merge and influence a work of art. $495 USD

Biophile Skin:

Created by maverick creative scientist and award-winning clean beauty pioneer Alison Cutlan, along ... [+] with seasoned business executive Grace Fooden, the biophile brand synthesizes traditional ecological wisdom with modern science in an alchemical process called biofermentation

Biophile is a new generation of biologically advanced, sustainable skincare that works to balance the microbiome, activate the skins regenerative abilities and strengthen skin barrier function. Biophiles breakthrough trio of productsRoot Bionic Refining Essence, Bio-Shroom Rejuvenating Serum, and Bio Barrier Nourishing Oilfeed the skin with probiotic bacteria and botanicals, fungi and superfoods to boost skin immunity and hydration, increase cellular energy, reduce wrinkles and pigmentation, and increase smoothness. Each biophile product is designed to work synergistically to bring skin to life .First, the Root Bionic Refining Essence resurfaces and regenerates to prepare skin for the award-winning Bio-Shroom Rejuvenating Serum. Next, the Bio-Shroom Serum feeds and supports the skin with three powerful mushrooms and age-defying actives and peptides, supporting the skins barrier and microbiome. Finally, the Bio Barrier Nourishing Oil strengthens and fortifies for a plump-and-seal effect. $125

BeautyBio:

BeautyBio

Professional-grade stainless steel, dual-ended Cryo Roller harnesses the natural power of ice-cold temps to depuff, tighten and detoxify skin for a clearer, sculpted, more radiant appearance.USD: $85.00

Dr. Barbara Strum:

Courtesy of Dr. Barbara Sturm Dr. Barbara Sturm Anti-Pollution Drops ($145) strengthen and calm ... [+] skin while also providing protection from damaging HEV blue light.

Dr. Barbara Sturm HEV is a blue light thats emitted by digital devices, and it penetrates deep into the skin making it potentially more dangerous than UV rays. Over time, it can compromise skin barrier function, triggering an inflammation cascade that causes premature aging, uneven tone, loss of firmness, dryness, impaired skin healing, sensitivity and even breakouts. HEV light exposure is a growing danger for our skin. In fact, during quarantine, US-based Internet service providers reported screen time increases of up to 50% as people turn to their phones to stay connected and informed. Dr. Barbara Sturms Anti-Pollution Drops contain a Skin Protect Complex that strengthens the skins defenses, Cocoa Seed Extract that forms a shield to protect against UV rays, and the brands signature ingredient, Purslane, to help calm irritation. Dr. Barbara Sturms propriety blend of Hyaluronic Acid also provides hydration on both deep and surface levels, which is essential to maintaining healthy barrier function. To protect your skin from blue light, apply Dr. Barbara Sturms Anti-Pollution Drops after cleansing and before applying face cream, and reapply as needed throughout the day. $145 USD

Courtesy of Dr. Barbara Sturm

Dr. Barbara Sturm Anti-Pollution Drops ($145) strengthen and calm skin while also providing protection from damaging HEV blue light.

Dr. Dennis Gross Skincare:

Dr. Dennis Gross LED FaceWare Device

Dr. Dennis Gross skincare- This FDA-cleared SpectraLite FaceWare Pro mask is a LED mask offering professional light therapy at the comfort of your home. A combination of 100 light emitting diodes in red mode + 62 LED lights in blue mode work together to smooth wrinkles, diminish discoloration, and clear acne for a beautiful, youthful complexion. Red light emitting diode penetrate deep within skins dermis to boost collagen production. Blue light emitting diode destroy P. acnes bacteria to reduce redness, inflammation, and prevent future breakouts. Within days, see a reduction of acne. In 2 weeks, experience a clearing of mild to moderate acne and fading lines. Optimal skin results occur after a 10 week course of treatment. $435 USD

Dr. Loretta:

Dr. Loretta

This advanced sunscreen protects skin from the four external factors responsible for more than 85% of skin aging pollution, light, climate and irritants. Lipochroman provides antioxidant protection from free radical damage caused by pollution and UV radiation the leading causes of fine lines and age spots. Indian ginseng extract protects skin from HEV light emitted from the sun and electronic devices, while peptides hydrate and firm skin. Zinc oxide protects skin from UVA/UVB and irritants.$50

Franz Skincare USA:

Franz Skincare Premium Microcurrent Facial Dual Mask

The Franz Microcurrent Facial Dual Mask is an award-winning microcurrent facial treatment delivered in a dual-layered mask (set of 2 treatments). The first of its kind, this dual mask system is powered by water energynot batteriesto create tiny waves across skin, letting the masks essences go 6x deeper than the leading face mask* for max results. Price: $50

Garden Apothecary:

Ground facial serum, handmade fresh from our farm

Garden ApothecaryHigher Ground botanical serumis formulated by our in-house botanist, offering the ultimate nourishment with everyday use.With rich phytonutrients, powerful antioxidants, and replenishing peptides, this hydrating serum is dense with healing botanicals, straight from our organic farm. We sustainably grow the saffron that goes into each and every bottle we make here in Half Moon Bay, CA.$108.

GOOPGENES BY GOOP:

GOOPGENES All-In-One Nourishing Face Cream is a luscious treat for the skin and a clinically tested ... [+] supercream that leaves skin looking and feeling soft, smooth, firm, and moisturized for up to 48 hours.

GOOPGENES BY GOOPThis luxuriously rich, all-in-one super-cream melts into skin, leaving it deeply nourished with a unique whipped texture that makes it feel like an invisible second skin. The clinically tested formula is made with seven highly active botanicalsincluding Schisandra fruit, Illipe butter, Caviar lime, and Squalenethat work synergistically to leave skin ultra-moisturized, soft, supple, smooth, firm, and even-toned. A megadose of plant-based ceramides promotes noticeable radiance while smoothing, firming, and hydrating. After just one use, 100% of women experienced significant improvement in hydration. After four weeks of use, 100% showed significant improvement in skin firmness and 94% said their skin appeared brighter. Fragrance-free. $95 USD

iS CLINICAL:

CLINICAL Youth Body Serum

NEW iS CLINICAL Youth Body Serum-This refreshing lightweight serum mist gently absorbs into the skin providing powerful hydration and antioxidant protection against environmental aggressors. The purest form of Hyaluronic Acid, potent extracts of Watermelon, Blue-Micro Algae, Licorice Root and Holy Herb, are combined with essential Vitamin B5, and our proprietary Extremozymes to create a unique and effective formula designed specifically for the body. Much more than a moisturizer, this nourishing treatment leaves skin feeling fresh, soft, and more hydrated. USD$120

KLUR:

Organic hempseed, avocado, and grapeseed oils deliver reparative nutrients to parched areas, while ... [+] providing replenishment and protection against daily moisture loss featuring a comforting aromatic bouquet scent of Neroli Orange Blossom, Bulgarian Rose, and French Lavender.

Klur This uniquely fragrant multi-purpose botanical body oil is formulated to nourish, firm and replenish skin.A comforting aromatic bouquet of Neroli Orange Blossom, Bulgarian Rose, and French Lavender impart a delicate floral yet earthy, gender-fluid aroma. Organic hempseed, avocado, and grapeseed oils deliver reparative nutrients to parched areas, while providing replenishment and protection against daily moisture loss. Thus, transforming skin to its most radiant state. $70 USD

Lancer Skincare:

Lancer Legacy Youth Treatment revitalizes the very look of skin, engineered to promote a ... [+] healthy-looking complexion in five essential functions: supporting rejuvenation, recapturing skin vitality, and providing a moisture barrier, water saturation and antioxidant defense.

Lancer Legacy Youth TreatmentThis luxurious skin rejuvenation treatment saturates the epidermis with moisture and in combination with advanced factors, elicits a fresh, rejuvenated and healthy-looking complexion. A compound of precious saffron and sake help to promote a brighter, more even-looking skin tone. Next generation amino and hyaluronic acids enhance natural moisture retention for supremely supple and renewed skin.Lines appear softer and smoother, skin looks firmer, and the complexion glows with innate vitality. After polishing and cleansing, apply a generous amount to clean, dry skin using upward strokes sweeping onto the entire face, neck and dcollet and pat gently into the skin for one minute. Over 30 ingredients, sourced from around the world, engineered into 5 revolutionary complexes: Youth GF Complex, Firming Mesh Complex, MitoSmooth Compound, Aquadermal Complex, and SativusBright Compound. Price: $1,000

LightStim:

LightStim for Wrinkles is available at major prestige retailers including Sephora, Nordstrom, Neiman ... [+] Marcus, Revolve and more, as well as LightStim.com.

LightStim-The restorative benefits of sunlight have been known for thousands of years, but in more recent history we have become aware of the damage that can be caused by excessive exposure to UV. Often called red light therapy and generally referred to as low-level light therapy or photobiomodulation among researchers and clinicians, this treatment contains no UV and utilizes only clinically proven beneficial wavelengths (or colors) of light to treat the skin. Studies performed over many decades, including those conducted by NASA, have shown that the human body has the ability to absorb light through the skin and other body tissues and convert it into energy. This is important, because as we age our skin loses the energy needed to maintain its plump, youthful appearance. As a result, fine lines and wrinkles form, and skin appears slack. The key to LightStim for Wrinkles' effectiveness is its patented MultiWave technology which allows for a more thorough and comprehensive treatment. The device simultaneously emits 4 different wavelengths of UV-free therapeutic light energy. Amber, deep red, light red and infrared wavelengths nourish the skin from within, filling in fine lines and wrinkles, and over time reducing and even eliminating them all in an easy-to-use, portable hand-held device. $249

Luzern:

Nuit Cleaning Emulsion: Hydrates as it cleans, leaving skin glowing and revitalized

Luzern- Nuit Cleansing EmulsionNuit Cleansing Emulsion. The ultimate pampering and rejuvenating entre' into your evening regimen. Nutrient-rich Alpine extracts are suspended in this ultra-rich cleansing balm.Blended with 6 nourishing oils to help decongest skin without disrupting its delicate protective barrier. Melts on contact with the skin's warmth to dissolve away impurities, makeup, and pollution to prepare it for nighttime renewal. Nuit Cleansing Emulsion: MSRP $135.00

MARA:

MARA's limited edition Sea the Glow Radiance Duo featuring a full-size luxury Universal Face Oil ... [+] and a travel size luxury Algae Retinol Face Oil developed to work in tandem to soften signs of aging, texture and dark spots while delivering fatty acids and phytonutrients for the ultimate hydration and glow.

MaraOur two best selling luxury face oils to hydrate and treat your way to a gorgeous glow this holiday season! This limited edition Sea the Glow Radiance Duo has a full size Universal Face Oil and a travel size Algae Retinol Face Oil so you can treat yourself or someone you love to the gift of good skin this holiday. These two products were developed to work in tandem. Travel size Algae Retinol Face Oil is a nighttime treatment that softens signs of aging, texture and dark spots; Universal Face Oil is filled with fatty acids and phytonutrients for insane hydration and glow. $105 USD

NELI Naturals:

NELI Naturals Skincare Collection

NELI, meaning the truth will be revealed, is an effective, clean skincare line with an attainable price point. Created alongside dermatologists, the cruelty-free (Leaping Bunny Certified), vegan, paraben-free, all-natural ingredient product line consists of a Gentle Facial Cleanser, AHA/BHA Superfruit Hydrating Scrub, Collagen Peptide SPF Daily Moisturizer, 4.25% Retinoid Collagen Night Moisturizer and an Apple Stem Cell Hydrating Eye Cream. The glow boosting, anti-aging collection is enriched with essential ingredients such as collagen, hyaluronic acid and berry antioxidant extracts to improve your skin barrier while maintaining a healthy and hydrated complexion.$102 USD

NON GENDER SPECIFIC:

A luxurious moisturizing face cream with 23 powerful botanicals

Non Gender Specific Everything Cream is a luxurious moisturizing face cream that works to deliver phytonutrients and hydration deep into the skin, thanks to 23 powerful botanicals. This formula works to nourish the skin with natural oils that absorb quickly and are never greasy, leaving skin feeling soft withthe appearance of brighter skin, refined pores andreduced redness.USD$58

PMD Beauty:

The new Personal Microderm Elite Pro is a cordless option for effortless, on-the-go beauty featuring ... [+] an extended range of discs for all your exfoliation needs.

PMD BeuatyThe newly launched Personal Microderm Elite is the brands first microderm device that is wireless and rechargeable. Get rid of dull skin with the revolutionary microdermabrasion tool - on the go. The Elite offers a customizable treatment for your unique skin type. After just one treatment it will reveal smoother, softer skin. Now you can reduce fine lines and wrinkles, increase hydration and even out skin texture at a fraction of an in-spa treatment cost. $299

Phyto-C:

evens-out the appearance of uneven skin tone

PHYTO-CThe new HYPER-C now includes AHAs (Glycolic and Lactic Acid) for even brighter, smoother skin! Formulated with HA technology plus peptides and pure Vitamin C, Hyper-C works to rejuvenate the appearance of dull looking skin by using the highest concentration of Vitamin C (20%) clinically tested to provide the maximum amount of antioxidant benefits to the skin. The unique HA technology, which stands for HYPER absorbing hyaluronic acid delivers essential ingredients where you need them most at the perfect absorption rate. $70

SAINT JANE:

Clean botanicals are paired with rich concentrations of full-spectrum hemp to enhance its benefits, ... [+] making this powerhouse duo the ultimate skin-transforming routine for calm, nourished, and glowing skin

Saint Jane THE IDEAL DUO Layerthese two award-winning skincare powerhousesfor your bestskin days.Start with The C-Drops for 20% active Vitamin C plus soothing hemp extract to resurface and brighten. Follow with Luxury Beauty Serum on top for deepnutrients and intense moisture.They work together to deliver exactly what your skin needs for complete nutrition throughout your day. $200.00

Sunday Riley:

Pink Drink Firming Resurfacing Essence

Sunday Riley A power drink for your skin, this peptide-infused essence resurfaces, balances, and firms the look of your skin (while drenching it in advanced green tea, antioxidant support). Peptides help firm the skin, while fermented honey and botanical extracts balance the skins natural microbiome and resurface the skin. $48.00

Tata Harper:

This limited edition duo is a natural face lift in a bottle, engineered with the most lifting and ... [+] firming technology. Includes the Boosted Contouring Serum and Boosted Contouring Eye Balm.

Tata HarperBoosted Contouring SetThis hyper-potent duo including the Boosted Contouring Serum and Boosted Contouring Eye Balm transforms thelook of mature, sagging skin to restore a youthfully firm, lifted look on both the face, dcollet, and under eye area. Best used for loss of firmness/ elasticity, fine lines & wrinkles, and dryness.$270.00

3LAB:

3LAB Super Cream

Super Cream is a super-powered skin booster with the most advanced technology, targeted delivery system unique to 3LAB.This luxurious, ingredient-rich cream delivers elastin producing peptides and targeted repair in a matter of days. X50 and Intelligent Targeting Device (ITD) deliver antioxidants and peptides directly to the source of the problem, combating fine lines, wrinkles and skin imperfections with quick, dramatic results. Always on the cutting edge of skin care technology, 3LAB prides itself on offering serious skin care solutions that are efficacious and made with the highest quality ingredients.With Super Cream, 3LAB is one of the first to introduce smart technology to skin care.Think of it like a GPS system programmed into your skin cream. Combined with 3LABs signature Bio-Engineered Renewal Complex and Apple Stem Cell Technology, the key ingredients are encapsulated within the cream and when applied, it targets tired, stressed-out, and aged cellsonly targeting the cells that need repair. The concept was adapted from the pharmaceutical industry where smart delivery technology enables medications to target diseased cells.$900 USD

U Beauty:

"U Beauty and Artis Holiday Duo Limited Edition Set

U Beauty and Artis Holiday Duo Limited Edition Set U Beauty, the luxury, clean, science-backed skincare line dedicated to simplifying your skincare routine, and Artis, the beauty brand best known for their innovative makeup and skincare brushes, will launch a limited-edition set for the holiday 2020 season. For Holiday 2020, U Beauty is pleased to present an exclusive, limited-edition gift set in collaboration with Artis. The brands joint offering will pair U Beautys recently launched 50ml The SUPER Smart Hydrator with Artis Palm Brush Mini.Price: $168

Valmont:

A rich replenishing balm created to provide intense nourishment for even the driest skin.

Valmont - PRIMARY POMADEThis ointment immediately and intensely nourishes the skin. Thanks to the latest technology, its incredibly fine texture penetrates the skin at a rapid speed, visibly healing dry or irritated areas. It replenishes lipids, restores the skins protective barrier function, and softens dry skin. The skin is smoother, more supple and comfortable. Retail price: $275

VENeffect:

Veneffect harnesses the power of phytoestrogens to offset the signs of hormonal aging

MoisturizerVeneffect Intensive Moisturizer ($185USD) is a potent blend of plant based phytoestrogens, emollients and peptides to address the effects of hormonal aging on skin.Created by sister duo, Cecil Booth, a beauty industry veteran,and Rebecca Booth, M.D., an OB/GYN specializing in hormonal wellness,their line harnesses their experiences professionally and as women to optimize hormonal vitality throughout the month and as women uniquely age.They call this phenomenon the Venus Effect, thus their brand, Veneffect.$185 USD

VENN Skincare:

ADVANCED MULTI-PERFECTING RED OIL SERUM

VENN Skincare- A multi-correctional face oil serum, strategically formulated using 34 root extracts, botanicals, and essential oils to deliver a category-defining, comprehensive skin benefits. 100% of the formula are efficacy-driven bioactives. Inspired by Korea's traditional herbal first aid ointment, the key ingredients include Lithospermum Erythrorhizon (Gromwell) Root Extract and Angelica Gigas (Korean Angelica) Root Extract that are fermented for 150 hours at low temperature for amplified delivery and performance on the skin. Clinically tested to hydrate skin for up to 24 hours, improve skins elasticity and firmness, and instantly increase skins radiance. $115 USD

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The New Generation Of Beauty - Forbes

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